Italian Fashion Watch

I can’t believe it. The Devil Wears Prada is one of the most popular movies of 2006. For the last couple of months, whenever I search for Prada I only find pages that have something to do with this movie.

It’s a little annoying because I can’t really find any other news about the great fashion company.

Maybe I should see the movie and find out what it really is about. But I’m afraid it’s not really my type, as I understood it’s a drama.

Leaving that aside, Twentieth Century Fox Home Entertainment announced that in December they will launch The Devil Wears Prada in the Blue Ray Disk (BD) format.

Besides the content on the current DVD, the new BD/DVD will include much more interesting goodies, such as interviews and commentaries with the movie’s director, David Frankel, producer Wendy Finerman, costume designer Patricia Field, screenwriter Aline Brosh McKenna, editor Mark Livolsi and director of photography Florian Ballhaus.

The movie on the BD format will include 15 additional scenes that were cut out of the previous releases.

And of course, you’ll find in there trailers for upcoming BD releases.

But in the meanwhile, you can still watch the current DVD of The Devil Wears Prada.

And to see for yourself what Prada is really all about, take a look at the Prada handbags at Forzieri.

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It seems all Italian Designers are expanding to the Asian market. That’s also the case with Missoni, which is now opening a renovated flagship store in Seoul, Korea.

Vittorio Missoni, the company’s marketing director went to Seoul personally to make sure everything goes according to the pan.

When asked about its company’s tradition and identity, this is what he had to say:

“We have created our own image, our own personality. The colors, the design, and texture have become the signature of the brand, and we just went our way whether you like it or not. That is the strength of Missoni”

Vittorio is the son of Rosita and Ottavio Missoni, who in 1953 opened their own knitwear brand, which which became one of the best known Italian fashion brands.

Missoni is present not only in the human fashion design sector. When Rosita retired, she started a home décor business and now they plan to unveil three new hotels in Dubai, Kuwait and Edinburgh.

Ok, Now it’s official. No more rumors. The two actors will marry on November 18^th as Tom Cruise’s spokesman, Arnold Robinson, confirmed on Tuesday.

He also confirmed that Katie’s wedding dress was designed by Giorgio Armani, which I covered in an earlier post.

We already knew that from Armani’s representative, but it’s good to see that rumors get confirmed by two different sources.

Well, all I can wish them is a happy marriage and congrats on getting Armani to do a fantastic work.

Maybe we’ll get some pictures of the actual wedding dress soon after the wedding. Two photographers will be present there.

Italian fashion house Fendi recently announced that it will expand its Miami showroom. Already occupying over 7000 square meters in the Laverne Building, the increased fashion centre will be the largest of the 100+ showrooms Fendi has all over the world.

The expansion is already in progress and it should be over in November next year.

Visitors and potential clients will be entering a world where they will be able to admire all of Fendi’s creations and attend incredible fashion parades in a whooping 13000 square feet space (over 1200 sq meters).

Versace is already present in china, with stores in Beijing, Shanghai and Hong Kong. However, the fashion empire plans to invest over 10 Million Euros (US$12.5) to open nine more shops in the larges country of the world.

The Chinese economy is developing at an incredible rate and analysts say that by 2010, almost 250 Million Chinese will be able to afford luxury items.

With this in mind, Versace want to make sure it grabs a good share of the market early on.

Donatella Versace, the company’s creative director, is confident their “more contemporary, modern” trend will succeed in attracting more Chinese customers.

Katie Holmes chose Giorgio Armani, the world’s top fashion designer to create her wedding dress for her upcoming wedding with actor Tom Cruise.

Rod Manley, Armani’s spokesperson declared to the US Weekly:

“I can confirm that Tom Cruise and Katie Holmes have asked Giorgio Armani to design their official wedding attire for their upcoming marriage.”

Although officially not yet set, analysts say it will most likely take place in November 6^th, somewhere in Italy.

At the wedding, two professional photographers will also be present, one from Armani and the other from Tom Cruise.

The two have been engaged for over 2 years now and they have a six months old daughter.

This year, the Italian Week will take place in Hanoi between Oct 20 and Oct 27.

Being organized by the Italian Embassy in Hanoi, the show will bring designers Nadia Ciani and Wilma Traldi who will present over 60 new fashion designs to the Vietnamese potential clients.

They all have a youthful, playful look.

The public could see the 60 new designs at Rome’s Alta Moda Fashion Week and also, during a tour in Shenzhen, China.

Designs from 10 other fashion designers from Italy’s High-School Of Fashion will also be seen here.

The event will take place at Daewoo Hotel in Hanoi.

Fashion enthusiasts have another reason to get excited, because the Fendi house is launching a new handbag.

It will be named “Fendi Moncler Spy bag”. Unfortunately, only 500 of these will be produced for the US market, of which, half are already pre-ordered as Fendi’s Spokeswoman declared recently.

What’s more amazing is the enormous price. At 2,100 $ each, it truly is a limited addition… only for the rich and famous.

The bag is the result of collaboration between Fendi and the Moncler design house. It is made out of a water resistant nylon, with lots of accessories.

Although it will become available only on Nov.1, Jessica Simpson managed to get one ahead of time or her sister Ashlee’s birthday.

Recently, Giorgio Armani and Roberto Cavalli met with the Indian designer Pradeep Hirani, with whom they discussed the possibility of expanding their business in India.

With such a huge market ready for their luxurious creations, both Armani and Cavalli were enthusiastic about the idea.

Here’s what Pradeep Hirani had to say about it:

“Giorgio Armani is a wonderfully warm man. We met twice on the trip and since he speaks no English and I can’t speak Italian, we communicated through a translator.”

“Cavalli is worshipped by fashionistas around the world. What we had in common was his interest in India. His two main grievances are that we have no high street in India and most retailers don’t have the expertise of luxury fashion retail. Cavalli is reluctant to use the facilities at 5 star hotels because they have to pay very high rents for very few footfalls.”

It’s too early to say something for certain, but it’s most likely that the to Italian designers will start retailing their products in stores in Mumbai and Delhi.

Very soon, Versace will send to specialty stores all over the world its new Fragrance, the Bright Crystal.

The company, known for its feminine products, will use the already know style in the way it presents it products.

The bottle of the new Bright Crystal is extremely elegant. It has a beautiful pink shade with clear lines. On top of that, the cover is made in a glittering crystal.

Of course, the packaging is as imposing as what’s inside it.

“The perfume heralds a whole new era at Versace,” says Andrea Sgariboldi, Versace’s export director. “It’s all about elegance, glamour and all things that Versace has always stood for.”