Italian Fashion Watch

Gucci just launched a new fragrance, called Gucci Eau de Parfum II. I find the way the pink perfume in kept inside a much bigger class capsule very interesting.

Also, the ad campaign ties in nicely to the packaging. It features a beautiful woman who has a soft pink rim of color (the same shade as the perfume) lining the insides of her eyes.

The parfum is made from: mandarin, black currant, violet and blackberry warmed with base notes of jasmine, heliotrope and cedar wood; it is intended for someone who wants to be noticed.

Looks like designers are doing their best to diversify their already well established luxury empires. Donatella Versace, after opening a series of hotels and restaurants all over the world, has decided that deigning helicopter interiors is the next major step in developing the company.

It sure looks great! I would have never expected to see that, but fashion designers are always one step ahead of us

What’s next? Submarines?

A new fragrance will hit the shelves of Harrods this week courtesy of Donatella Versace. Called ‘Versace’, the new scent is said to be a floral bouquet containing notes of Jasmine, Orchid, Lotus, Blackcurrant and Lilac to name a few.

The fragrance will be available in various forms and sizes; Eau de Parfum of 30ml, 50ml and 100ml, a 50ml Perfumed Deodorant Natural Spray, a 200ml Luxury Body Lotion and a 200ml Luxury Bath & Shower Gel.

The new fragrance will be released on a larger scale as of April 2007. The fragrance was created by Euroitalia.