Italian Fashion Watch

LG Prada Bluetooth Watch

Now that the release of the new Prada II mobile phone is eagerly expected by fashion enthusiasts and gadget passionate alike, LG thought of making a big surprise to both by offering a unique bluetooth watch with its already impressive smart phone.

The new gadget will synchronize with the phone and will alert you of incoming emails and will display your messages directly on your watch.

Technically, the LG Prada Link Bluetooth watch measures 32.5×38.7×11mm (case only) and weighs 51g. The many interesting features include Caller ID, Call history, SMS full text display, Alarm, world time, stop watch, 48h standby, 2.5h charging time, white mono OLED Display with 120×56px, vibration and sound alert and leather band.

Claudia Schiffer In Dolce&Gabbana Ad

Claudia Schiffer, one of the most popular supermodels of the 90s, along with Cindy Crawford and Linda Evangelista, marks he return to the fashion world by signing a contract with Ferragamo and Dolce&Gabbana for 2009. She will appear both on the runway and on many of the ads promoting the two fashion houses.

She also collaborated with Karl Lagerfeld for the the Chanel winter campaigns.

At 38 and with two children, she is an importance presence in the fashion world and her return may mark a shift for major fashion brands who would go back to working with professional models instead of celebrities, how it’s been happening for the last few years.

We’ll see.

Moschino Hotel

Moschino is the latest fashion house to open its own hotel. It is called Maison Moschino and was unveiled recently in Rimini at the 45th TTG Incontri tourism trade show and will open for the public next year.

The design team was lead by Rosella Jardini who made sure to give the new hotel the same feel that the fashion house managed to create over the years with its incredible collections.

The hotel is located near the neoclassical Viale Monte Grappa rail station and the building consists of four floors, 54 rooms and 15 suites, along with a bar, restaurantm, gym, and spa.

A Missoni spokesperson explained that “the common thread connecting the rooms is a fairy tale theme because to sleep is perchance to dream, and dreams are fairy tales that we are allowed to experience first hand, the fables of a fantasy world that we have created. This is an alternate life in which we direct and stage the scripts of our very own play. The hotel interior reflects Moschino’s distinctive style, where the ordinary world is painted with a brush of surrealism.”

Gucci - Rihanna Ad

Gucci continues its collaboration with UNICEF in raising money for charity purposes for a consecutive fourth year. Sofar, the fashion group managed to contribute an impressive 5 million with its Tattoo Heart Collection.

This year, it looks like its getting ore serious, by getting Rihanna on its team as a fashion icon. Earlier this year, Frida Giannini, Gucci’s creative director argued that in order to show its dedication to unicef, they would need a young, popular musician to be the perfect image for the collection. Wel, Rihanna fits this description.

For this season, Gucci has unveiled a range of handbags, all featuring an illustrated hears thatincorporates the fashion firm’s signature symbols, the horse bit and the web.

When asked what the design represents, Frida Gannini said that the illustration ‘is a permanent mark that you can wear with pride that stays with you. I think that represents very well what we are doing here.’

So it is.

This ad campaign this year features Rihanna singing from a hoop, wearing a beautiful swimsuit, together with her Tattoo satchel bag.

The bags will be available worldwide starting on 19 November till 31 january 2009. @5 percent of the amount earned from them will go for charity

Victoria Beckham

Following he husband, David, Victoria Beckham will herself appear in her own Armani lingerie ads.

The fashion house will be releasing a new lingerie line soon and the ex-Spice Girl will promote it in a series of photo ads, just like the ones that made a big buzz when David Beckham appeared half naked on walls all over the owrld.

Giorgio Armani himself described Victoria Beckham as a „fashion icon”, a dynamic lady whose influence and recognition will add great excitement to the campaign. It was only natural for her to appear in his 2009 Emporio Armani women’s underwear line.

As part of the initiatives scheduled for 2009 to celebrate the 125th anniversary of its foundation, Bulgari has chosen to support the ‘Rewrite the Future’ campaign of the Save the Children organization.

Through the ‘Rewrite the Future’ campaign Save the Children is committed to providing within 2010 quality education to 8 million children living in conflict-affected areas.

Bulgari has decided to make its own contribution to Save the Children with the objective of raising US$13 million by the end of 2009, of which more than US$1 million will be donated by Bulgari to the organization in advance, while the remaining figure will be raised during the next year.

The symbol par excellence of Bulgari’s commitment alongside Save the Children – and a tribute to the silversmith origins of Sotirio Bulgari, the company’s founder – will be a silver ring specially created for the campaign and featuring the Save the Children logo engraved inside.

The ring will be on sale from 1 February to 31 December 2009 in all Bulgari stores throughout the world, in some selected department stores, and on Bulgari’s e-commerce website, active in the United States, at the price of US$290 (including VAT) of which US$60 will be donated to the campaign.

Besides the ring, to mark the occasion Bulgari will also develop a collection of 15 pieces of high jewelry and 8 high-end timepieces, of an estimated total value of nearly US$4 million. It will be officially presented on 4 June 2009 in Rome, on occasion of the retrospective exhibition ‘Between Eternity and History’, hosted at the Palazzo delle Esposizioni, to celebrate the 125 years of the Bulgari brand.

This collection of jewels and watches will then be present at high-profile Bulgari events throughout the world – ultimately becoming the leading player of an auction that will be held on 7 December 2009 in New York and whose proceeds will be totally donated to Save the Children.

All the initiatives connected with the operation will be totally non-profit for the Bulgari Group.

The numerous celebrities of the world of films, show business, and music who, thus far, have decided to support the initiative include, among many others, Julianne Moore, Benicio Del Toro, Ben Stiller, Sally Field, Sting, Willem Dafoe, Rosario Fiorello, Gabriele Muccino, Jason Lewis, Andy Garcia, Valeria Golino, Fabrizio Ferri.

“For Bulgari, being part of history and at the same time being able to help change it by giving less fortunate people the possibility of a new future is the best possible way of celebrating its 125 years. I am therefore really delighted that the company is actively working on the success of the “Rewrite the Future” campaign – a project consistent with the commitment Bulgari has decided to make to initiatives aiding youth education throughout the world. I am also convinced that, thanks to the help of our customers and Save the Children supporters, we will succeed in achieving – and hopefully in exceeding – the ambitious target we have set ourselves,” says Francesco Trapani, Chief Executive Officer of the Bulgari Group.

“We are very pleased to announce this global partnership with Bulgari. Their commitment and support for education is one of the most valuable ways to make a difference to children’s lives in war afflicted countries,” adds Charlotte Petri Gornitzka, Secretary General of the International Save the Children Alliance.