Italian Fashion Watch

Gucci - Rihanna Ad

Gucci continues its collaboration with UNICEF in raising money for charity purposes for a consecutive fourth year. Sofar, the fashion group managed to contribute an impressive 5 million with its Tattoo Heart Collection.

This year, it looks like its getting ore serious, by getting Rihanna on its team as a fashion icon. Earlier this year, Frida Giannini, Gucci’s creative director argued that in order to show its dedication to unicef, they would need a young, popular musician to be the perfect image for the collection. Wel, Rihanna fits this description.

For this season, Gucci has unveiled a range of handbags, all featuring an illustrated hears thatincorporates the fashion firm’s signature symbols, the horse bit and the web.

When asked what the design represents, Frida Gannini said that the illustration ‘is a permanent mark that you can wear with pride that stays with you. I think that represents very well what we are doing here.’

So it is.

This ad campaign this year features Rihanna singing from a hoop, wearing a beautiful swimsuit, together with her Tattoo satchel bag.

The bags will be available worldwide starting on 19 November till 31 january 2009. @5 percent of the amount earned from them will go for charity