Italian Fashion Watch

For Givenchy’s Fall/Winter 2008 women’s ready-to-wear collection, Riccardo Tisci has taken his inspiration from Latin America. He has combined Latin joie de vivre with his gothic aesthetic.

Latin savoir faire redefines French elegance in sharply tailored silhouettes in this new collection. The key look is skinny long legs with a surfeit of volume on top. In homage to the Latin love of ruffles, frills and pleats have been reinterpreted in lace, cotton and poplin.

Worn with pantsuits, lace provides a feminine contrast to the collection’s masculine tailoring. Softer feminine shapes include a tone-on-tone pale aqua dress, tight at the waist with a fluted skirt finished with ribbon embroidery, glass beads and hand-embroidered eyelets, inspired by a turn-of-the-century corset, said an official.

Executed in a mostly monochrome color palette, the collection’s black and white symbolises the duality of hard and soft, history and modernity, which has come to represent the brand.

A San Diego Online marketing company, is set to launch user generated content (UGC) campaigns for Parfums Givenchy and Fredericks of Hollywood. The brands will leverage Brickface’s Web design capabilities, as well as its proprietary platform for peer-to-peer distribution of campaign content via email, instant messaging, and across Web sites.

In Parfums Givenchy’s “Create Your own Slogan for the New Givenchy Fragrance, Very Irresistible” campaign, users will compete to create a slogan to be featured in print ads for Parfums Givenchy’s new fragrance, “Very Irresistible.” Users will compete to win a trip to New York City to meet the fragrance’s spokesmodel, Liv Tyler. While the community can vote for their favorites, the grand prize winner will ultimately be chosen by Parfums Givenchy reps.

In Fredericks of Hollywood’s “From Your Design to Hollywood & Vine” campaign, users can design a corset, with the winner’s creation to be featured in a televised charity fashion event. The community can review, vote on and share their favorite designs–with the winning corset to be chosen by a combination of votes from users and Frederick’s of Hollywood reps.