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	<title>Italian Fashion Watch &#187; La Perla</title>
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		<title>La Perla Loves Russia</title>
		<link>http://www.italian-fashion-watch.com/2008/01/29/la-perla-loves-russia/</link>
		<comments>http://www.italian-fashion-watch.com/2008/01/29/la-perla-loves-russia/#comments</comments>
		<pubDate>Tue, 29 Jan 2008 18:57:43 +0000</pubDate>
		<dc:creator>Eugen</dc:creator>
				<category><![CDATA[La Perla]]></category>

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		<description><![CDATA[Russia is the sheet-anchor (in terms of turnover) of Italian fashion. Fashion designer Lorenzo Riva plainly admitted so on the sidelines of the event presenting his new spring-summer collection in Rome.
&#8220;I have opened an atelier in Moscow, in the city&#8217;s most fashionable street. I go there at least once a month. Russian women want me [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal">Russia is the sheet-anchor (in terms of turnover) of Italian fashion. Fashion designer Lorenzo Riva plainly admitted so on the sidelines of the event presenting his new spring-summer collection in Rome.</p>
<p class="MsoNormal">&#8220;I have opened an atelier in Moscow, in the city&#8217;s most fashionable street. I go there at least once a month. Russian women want me to tell them how things look on them, a bit like was done in America during the golden age of Italian fashion.</p>
<p class="MsoNormal">They love us in Russia, and they don&#8217;t want just gala or wedding dresses. They also buy everyday things. A husband once asked me to pull up the neckline of the dress I had drawn for his wife because she needed it to go to work&#8221;.</p>
<p class="MsoNormal">America is &#8220;now defaulting from this point of view, whereas in Moscow they greatly appreciate our craftsmanship, they love uniqueness. I have had some great satisfactions in Russia. If things go bad here or in America, I&#8217;ll be moving to Russia.</p>
<p class="MsoNormal">I surely don&#8217;t want to be made redundant&#8230;&#8221;. In the first eight months 2007 Made in Italy textile-clothing exportation to Russia totalled 875,474,000 euro, that&#8217;s +23.8 pct compared with the same period 2006, according to the figures of Sistema Moda Italia.</p>
<p class="MsoNormal">The overall clothes exported to Russia were worth 752,677,000, up 26.5 pct, while textile exportation totalled 122,746,00, +9.4 pct. From Rome alone, in the first nine month of the past year, textile-clothing exportation to Russia increased by 117 pct, according to information disclosed by the capital&#8217;s Chamber of Commerce. &#8220;I&#8217;m not interested in China, Korea and Japan. Let&#8217;s leave them with their kimonos&#8221;.</p>
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